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Great article! Stripe is indeed so inspiring in so many ways: the landing page, the documentation, the admin screens, .... I'd like just to point out, as a Designer myself, that everything you mention here is Design: the form AND the function. Obsessing over the user needs, that's Design. Have a feedback button on every page, that's Design. Understanding that great documentation is almost as important as having APIs that work, that's Design. Stripe visuals are cool, but that's just the tip of the iceberg.

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I'm not a fan of using the word "cult" to describe groups of people. There are some non-negative definitions, but it has many negative ones.

There's better alternatives: following, clan, movement, party, etc.

Same as the phrase "drinking the kool-aid", which I was called out on years ago and stopped using. It's a reference to a mass murder-suicide by cult leader Jim Jones in Guyana where almost a thousand people died.

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Great article. Another example of "It's the little things": https://twitter.com/AbiTyasTunggal/status/1280295215077548032

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